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Gerlib's Store
Gerlib's store started in
1947 and lasted 42 years. Mr. Gerlib purchased a harness repair shop on the north side of
Cliff St. next to Sutherland's Bakery. The store was one
of the only stores in the Okanagan valley to stay in the same location for forty-two
years. During that period of time the store attracted many people from the North Okanagan
and Shuswap area as far away as Revelstoke.
Mr. Gerlib came to Kelowna looking for a job which was advertised in the Winnipeg
newspaper. The ad stated that there was a shoe shop repair business for sale in Kelowna.
When Mr. Gerlib had arrived, though, the man change his mind about selling the business.
Mr. Gerlib was very impressed with the mild temperatures and lack of snow, for Winnipeg
was very cold and had lots of snow in November. So Mr. Gerlib decided that the Okanagan
valley was for his family and for a shoe business. He travelled back to Winnipeg and then
came back to the Okanagan Valley in February. He searched the Okanagan Valley for a
business that was suitable for him and his family. There was nothing so he decided to go
to the coast to look for a suitable business. Fortunately, the bus that he was taking
stopped in Enderby. When Mr. Gerlib got off the bus he started talking to a man and a
woman who were repairing harnesses. Mr. Gerlib mentioned to the couple that he was
desperately in search of a business location for him and his family to operate a shoe
repair shop. The couple confided in Mr. Gerlib that they would sell their business to him.
Mr. Gerlib didn't get any further.
Soon after Mr. Gerlib bought the store, his wife and family sold everything in Winnipeg
and came to Enderby.
Mrs. Gerlib's first impression of Enderby was "it was such a let down". Mrs.
Gerlib said, "We had left a modern home and modern conveniences in Winnipeg and came
here to a shop that didn't look like much and no conveniences at all." Mrs. Gerlib
said that in many ways Winnipeg was better. For example, they left modern plumbing and
electric stove and had to adjust to outdoor plumbing and a sawdust-burning stove. Mrs.
Gerlib's boys did not like Enderby at first either. They did not want to go to school
here, but Mrs. Gerlib told them they had to adjust to Enderby for "we weren't going
back east again." Mrs. Gerlib stated in her interview that it didn't take long for
she and her family to meet people and to fit right in Enderby. "We even got used to
using a back house," she chuckled.
When Gerlib's store first opened it was strictly a shoe repair store, but as the years
went by it has expanded to a clothing and shoe store. While the Gerlibs were only selling
shoes their prices ranged from $2.95 for children's shoes to 25 dollars for cork boots.
When it expanded to clothing Mrs. Gerlib remembered that she could buy a line of dresses
for $6.95 each and near the end of the 42 years the same line of dresses cost 60 to 70
dollars.
Mr. Gerlib worked in the store for a long time, then branched off in Armstrong and Salmon
Arm. Not long after that, he sold the locations in Armstrong and Salmon Arm and
concentrated only on the Gerlib store in Enderby.
When Mr. Gerlib passed away, Mrs. Gerlib kept the business operating. Mrs. Gerlib stated,
"It was hard right from the first, but I worked at it and saw it through, and I
enjoyed every minute of it." Mrs. Gerlib went on four buying sprees a year for
merchandise for her store. When buying for her store she had to be careful, for the
clothing had to be stylish but suitable for Enderby. In later years it was very hard and
confusing to buy merchandise at the selling shows for there were over two hundred sellers
and you had to be very careful about what you bought.
Mrs. Gerlib has seen many travelling salesmen "come and go" and she saw more
than a generation of sellers and buyers at the market shows. The biggest changes were in
the styles and the prices of the merchandise. Another big change occurred in freight
charges. When she first started it was $1.49 and "now its 8 dollars to 10 dollars for
a lesser quantity."
"But," she commented, "I enjoyed it, all the years. The 42 years went by
too fast. Everyone was very nice and it was good to be busy. It was nice to be able to
keep up with the styles."
Debi Case
ALF School 1989 |